I was really intrigued by Dan Schawbel's recent blog on 2009 Personal Branding Predictions.
A long time advocate of personal branding for overall executive career management, I completely agreed with his thoughts for the upcoming new year.
According to him, as the unemployment numbers climb and you are faced with more jobseekers going after the same positions, you have to find more distinctive, authentic, unique ways to attract employers. In his words:
When thousands of resumes are tossed in a recruiters face, they may all end up in the trash. How do you end up in a pile that they read? How do you differentiate yourself? The answer, as I’ve stated in this blog many times, is personal branding. Turning to proven tools and methodologies is a great way to get yourself on the right career track and turn your passion into money, even in a poor economy.
Personally, I would love to see personal branding become a more common concept for long-term career growth and acceleration.
Here are some of my recommendation on how you can start maximizing personal branding in your impending job search.
-- Make the title header on your executive resume stand out by including your personal brand statement right below it
-- Incorporate your personal brand statement in the executive summary section of your executive resume
-- Enhance the title header in your executive resume with your personal brand statement
-- Improve
your response and demonstrate value when dealing with standard
interview questions like -
"Tell me about yourself" or "Why should we
hire you"
-- Use your personal brand statement as the foundation for building a memorable elevator pitch statement
-- Beef up your email signature or outgoing voice message
Remember that in order for personal branding to be effective, it needs to unique, authentic and consistent to who you are.
Related posts:
Personal Branding - The Only Solution In Today's Recession-Packed Job Search
Part 5 - Does Your Executive Resume Need A Makeover?
Generic Executive Resume Objectives - Just Plain Bad!!
