Do Resumes Really Guarantee Jobs or Interviews?

I pride myself on being able to provide my clients with an eye-opening view of their strengths, unique value proposition, and career-defining achievements that often get overlooked in the resume development process.

So when I was recently contacted by a prospective client and started talking about the resume development process and the costs, I was taken aback by his question: "Does this service come with any guarantees?"

It is always an interesting question to me because as an executive career marketing strategist what guarantees can I really offer you? It is a fair question, but an interesting one to me nevertheless.

An executive resume is strategic marketing document and an essential tool in the job search process. It's primary goal is to get you interviews, get your inquiry phone calls and to generate some excitement about who you are and what you can offer.

However, like any other resource or tool, if it is not used effectively or only used in moderation, the results will be dismal. Consequently, I cannot offer guarantees because it suggests that I somehow have control over how you use the resume and more importantly, it suggests that I have control over the economy and ability to create new job opportunities.

I like to use this analogy - when you purchase a wok, can the manufacturer guarantee that you will turn out a gourmet, stir fry meal? Probably not:)

Okay, so you get my point, so what does come with my service? Well, the opportunity to really reflect upon your career growth and chronicle your milestones in the best light; to pull out key personal strengths that position you for your target companies; a chance to sift through relevant and irrelevant information for your resume; and finally, the ability to give yourself a brand new makeover on paper that will boost your confidence and increase your motivation to succeed.

Really, all of that? Yes, really...and you thought you were just getting an executive resume.

Beware of any career marketing company that offers guarantees of interviews or employment or access to the "hidden" job market with their services - they can provide the tools and teach you how to job search, but the rest is up to you.

Take a look at some before and after executive resume samples that will make you smile