I read an interesting article in the Wall Street Journal, "Only The Employed Need Apply" - it seems like many companies would rather actively pursue potential employees who are already gainfully employed and NOT job seeking....seems strange, right?
Despite the fact that millions of talented executives have been victims of downsizing and not due to poor performance, some hiring managers think that they can find the best candidates by going after them directly.
Well, if you are still knee deep in a job search, where does that leave you? How about developing a multifaceted job search campaign that combines online and offline strategies that put you in the company of "passive", employed executives.
Your primary goal is to increase your visibility and reputation in your industry as an expert and thought leader. Embrace specific, targeted written and speaking communication strategies that include the following:
-- Join professional associations and become actively involved through committees or officer positions.
-- Write and submit articles for trade journals, industry magazines and other leading publications that are always seeking industry perspective.
-- Get active online with your personal blog, making comments on other company blogs, participate and offer resources and information on forums.
-- Network consistently with decision makers and influential industry experts - take full advantage of Chamber of Commerce events, local alumni events, annual conferences, online teleclasses and webinars.
-- Become a member of a speakers bureau and accept requests for free and paid speaking engagements.
-- Volunteer in local charity and community group - take it a step further by offering to lead workshops and group seminars.
-- Seek out opportunities to be quoted in articles, ebooks and printed publications. (http://www.helpareporter.com/)
Overall, if recruiters are regularly scouting networking events to find top performers and industry leaders, make it easy for them to find you. More importantly, by consistently building your reputation, your expertise and perceived value will speak for themselves.
Abby M. Locke of Premier Writing Solutions (www.premierwriting.com) is a master resume writer and career marketing architect who helps talented professionals and senior-level executives achieve career success through cutting-edge, brand-focused documents, innovative job search tools, and proactive career management strategies.
