I recently came across the Facebook profile for a career coach and was intrigued by her client focus and marketing message.
I quickly moved on to her website to learn more about her background and coaching success, however my impression of her shifted from "impressed" to "distressed"
Her website URL clearly indicated a target audience, but the website banner and related content was speaking to an entirely different audience.
Now understand that this coach has top credentials, great experience and I am sure she is an amazing coach, but all her marketing messages were giving conflicting messages.
Do you feel like your job search is stalled and not getting anywhere?
Are you having meaningful conversations with recruiters and referrals by phone, but the conversation go south once they get your resume?
Have you been reaching out for new job opportunities that match your background, but keep getting overlooked?
Well, it may be more than the recession that is killing your job search. Once you have identified your target positions or target companies, you need to make sure that your entire marketing package and linking marketing messages are all saying the SAME thing.
If you are interested in becoming a Director of Marketing for a non-profit organization, then your executive resume, LinkedIn, VisualCV, Twitter, and Google profiles should clearly reflect a qualified candidate with expertise in marketing and either direct non-profit experience or a knowledge of non-profit environments.
The executive resume cannot be targeted for marketing positions, but the LinkedIn profile have too much emphasis on your teaching experience.
You cannot be all things to every employer, so determine where you want to go and create an exciting trail and consistent online brand that will draw employers, recruiters, and other key professionals to you.
Try "googling" yourself frequently and make sure that your marketing messages and online brand identity are not conflicting and that they "sell" you effectively to anyone who reads your profiles.
Remember, I practice what I preach, so I am off to do the same:)
