I am sure you hear a lot of buzz about personal branding, online identity, unique value proposition and all the other proactive career marketing strategies that are geared to help you accelerate in any career situation.
But what do all these things mean for you in reality? How can you break these strategies into bite-size pieces to make it work for you?
-- Can you define your target market, in other words, what industries or professions are you focused on for new employment or career growth?
-- Do you know (through research or talking to others) what business challenges your industry is facing?
-- What do you have to offer that would help your target companies/industries overcome some of these business challenges?
-- What three top career achievements can you highlight that would convince employers you are worth your salary/investment?
-- How would your current/former boss and/or colleagues describe you?
If you take the time to really reflect and answer these questions, you will find very revealing information about yourself and your strengths that you may have overlooked.
Carve out some time - or even a few days and answer these questions thoroughly, even you will be highly impressed with what you discover:)
Remember, that - "being qualified", "always gets the job done", or "really hardworking" are generic, overused phrases that do nothing to differentiate you in a competitive job market.
Related posts:
When being "qualified" is not enough to get you a new job
Personal branding - truly the only way to survive in any economy
